I always say to them that there was a military insider who posted a huge number of intel drops - a lot of which that could be verified turned out true - so people have high degree of confidence in those drops.

Then I encourage them to read the drops for themselves. I even send a link to the qlerts.pub. Normally you hear them say "Man, I dont understand anything. What gibberish is it". Then you can say "Yeah you have to keep reading to really understand what is going on. But let me give you a background ..." and explain the initial drops - HRC arrest, how it panned out into Las Vegas shooting and Saudi Royal purge - I promise you, at this time, if you know your Q posts well and the facts surrounding these two events decently - they will be hooked.

You dont even have to mention "Qanon" or "Q" or anything at all.

Then I love to tell people about McCain's death and the Q post exactly one month ago, to the date and time.

At this point they usually say "okay, just tell me what is this about? Who are the bad guys, what happening?"

Thats the tough part. I made the mistake of going all over the place. Nowadays I am learning to restrict myself to just one aspect - Deep State in the government - FBI/CIA/Dem & RINOs, but really after that its up to them if they want to learn more or not.