A clear objective for your site is helpful. why it exists, why people should stick around, what they should use it for, what information it contains.
people have limited free time, you want people to use it to come back and stick around at your site, which they won't do if they don't understand what your site is for, and what benefits it will provide to them for using it.
A clear objective for your site is helpful. why it exists, why people should stick around, what they should use it for, what information it contains.
people have limited free time, you want people to use it to come back and stick around at your site, which they won't do if they don't understand what your site is for, and what benefits it will provide to them for using it.