A clear objective for your site is helpful. why it exists, why people should stick around, what they should use it for, what information it contains.
people have limited free time, you want people to use it to come back and stick around at your site, which they won't do if they don't understand what your site is for, and what benefits it will provide to them for using it.
I really like the layout. You've put a lot of effort into this, thank you!
Question though: what's the purpose of your site? I ask in a genuinely interested way, not in a sarcastic or derogatory way.
It seems to be along the lines of GA.W, but do you have a different vision? How can users make the most out of your site?
A clear objective for your site is helpful. why it exists, why people should stick around, what they should use it for, what information it contains.
people have limited free time, you want people to use it to come back and stick around at your site, which they won't do if they don't understand what your site is for, and what benefits it will provide to them for using it.