Found the precipice !!
(i.imgflip.com)
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The idea was to create your own content then share and communicate with others. FB for some reason didn't want that anymore and wanted to control the flow of information and content. This is what happens. That on top of all the ads and information and data collection, adds up to users leaving.
It was never about allowing people to share anything. It was always about tracking people in the beginning, and using it for propaganda later on when they realised how easy it was.