I'd considered buying a paper route in the late 90's it was still lucrative if you are dependable. Then in Orlando I started researching circulation. They saw a small 2% increase in circulation over 10 year period, BUT Orlando grew tremendously and they were counting free papers at a lot of hotels and on buses in circulation.

At one point the Sunday paper was like 5Lbs, but now the paper is an ounce or 2 at best. Glad I didn't buy....

Telephone books have been around at least into the late 2000s and an Ad cost ever more money even though no one looks in them any more. If they still delivered and flushed better, they would make good emergency toilet paper. Kek