It was stated in that film Fight Club, and its basic business sense. In this case it was in regards to car failure:

Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don't do one.

Its cold-hearted business.

This logic can be applied to Starbucks in a similar way. They are courting left thinking and ideas because they are (were) the ones with the most disposable income about 5-15 years ago. So there is some truth to liberal ideals being "good business". Now we are coming around. Conservatives are having 4 kids to their 3. We have the numbers, and we have the money.

What is even more scary to them, our side figured out boycots DO work. So what is good business sense? Here is the formula:

A) the number of potential customers you have. B) the number of customers lost by embracing a now toxic ideology. X) The cost of a cup of coffee C) your estimated quarterly earnings.

(AX) - (BX) > C

If the the potential loss from embracing an ideology causes your brand to miss their quarterly projections, they do not embrace the ideology.

In other words: companies like Starbucks never cared about woke ideology. They were never woke, it was all a gimmick to sell coffee to the most people.

If anything liberals should see that betrayal. With many of them waking up, I'm hoping they will.