Until about 30 years ago, the "melting pot" concept was still strong; people came to this country from all over the world, but by the next generation, were fully "American". They didn't forget their native culture, but it was part of their family heritage rather than their main identity. Now, people from all over come here and then join others from wherever they came from, never becoming "American". The bi-lingual phenomena was possibly the first major part of this change, and as seems to be usual, corporate America pushed that, and continues to do so. Corporate America believes, and possibly rightly so, that it doesn't matter what the social/political nature of our country is because people will still buy their products, and why not appeal to people who just got here, who don't know English. It's kind of funny that I used to blast leftists when they would say how bad corporations are, but when it comes to the large corporations, they were right in some ways (but I'm sure they love the "woke" policies of the big corporations now).