When the guy was pointing out the store Lids in the mall, I was asking this same question years ago. How the hell can a store that sells just hats in a mall that nobody goes to that always has at least 2 employees make any money????? I also like the Mattress Firm conspiracy too. How can a company with big stores and never any customers make enough money to even keep that store open?!
It's namely billboard advertising for some of these stores.
Lids does enough business, like Gamestop, in critical areas that malls (which are sadly a dead concept) serve more as a paid billboard that other successful outlets cover. And some states give them grants to retain certain employment within the city/state to get kickbacks from corpo loopholes.
Lids can afford it cause Pop's Hats small business can't.
When the guy was pointing out the store Lids in the mall, I was asking this same question years ago. How the hell can a store that sells just hats in a mall that nobody goes to that always has at least 2 employees make any money????? I also like the Mattress Firm conspiracy too. How can a company with big stores and never any customers make enough money to even keep that store open?!
It's namely billboard advertising for some of these stores.
Lids does enough business, like Gamestop, in critical areas that malls (which are sadly a dead concept) serve more as a paid billboard that other successful outlets cover. And some states give them grants to retain certain employment within the city/state to get kickbacks from corpo loopholes.
Lids can afford it cause Pop's Hats small business can't.
^
Plus I see more than just a couple consumers in Lids stores at popular malls. It's always packed in there.
Also, malls are dying.