It’s for link tracking purposes. The bitly points to a link with Google Analytics UTM parameters in it. I assume they had different versions of this text for different audiences and/or test segments and they wanted to track how well each one does separately.
It’s for link tracking purposes. The bitly points to a link with Google Analytics UTM parameters in it. I assume they had different versions of this text for different audiences and/or test segments and they wanted to track how well each one does separately.