The Superbowl did have one GREAT commercial!
(www.dailymotion.com)
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Very good commercial. I like how he mentions the beer with a bit of a smile, almost to say, "yes I have to mention the product because this is a commercial, but the message is actually more important." Whereas other commercials will have some message, but obviously the product is more important, This commercial felt genuine.
I agree! Good catch.