Kony 2012 was talked about all over the world. It was literally guerrilla marketing. The US Senate, Churches and City Councils and everything in between.
Could we see an increase in arrests once the movie is released? I think we could.
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It'd be difficult to match the reach of a CIA psyop like Kony 2012. I hope the movie gets a lot of attention and wakes many people up though.
Or could it be that Kony 2012 was a test run for what we're about to see happen?