'According to internal data obtained by Bloomberg, 15% to 25% of new Alexa users during 2018 through 2021 completely abandoned the device in the second week of ownership.

Amazon concluded that the market for smart speakers had "passed its growth phase" last year and would only grow 1.2% annually moving forward.

The company lost $5 on average per Alexa device sold, and by 2028 expects to halve that number. Generating revenue through the Alexa devices has been challenging, hence why Alexa now has features that tell you what to wear when asking about the weather and even suggest buying those clothes on Amazon.'

Excellent news!