I've noticed lately my search results are a lot more mainstream bullshit than what I'm used to seeing. I have to dig multiple pages deep to find sources I'm looking for when just a year ago they'd be on the first page front and center. Also while driving to work this morning I heard a commercial on the radio for DuckDuckGo, twice. A commercial for DuckDuckGo on a popular radio station in my area is super sketchy considering the only other commercials they play these days are "GeT vAcCiNaTeD" propaganda sponsored by Pfizer/Biontech.
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https://techcrunch.com/2021/06/16/on-a-growth-tear-duckduckgo-reveals-it-picked-up-100m-in-secondary-investment-last-year/
"Its blog post name-checks Omers Ventures, Thrive, GP Bullhound, Impact America Fund and WhatsApp founder Brian Acton; inventor of the world wide web Tim Berners-Lee; VC and diversity activist Freada Kapor Klein; and entrepreneur Mitch Kapor as being among the participating investors."