This ad makes perfect sense if you're cooking on a wood cookstove, as my grandmother was in 1941 as were several of my great aunts. In fact, Grandma cooked on a wood cookstove until the 1950s when Grandpa retired and they sold the farm, my great aunts did until until they died. One used to cook humongous (and delicious) meals when we visited on a woodstove in a kitchen half the size of a small walk-in closet. It was a lot more work than turning a dial and lighting a gas burner or oven.
MY point is the ad makes perfect sense for the time. I think ad copywriters have since the first ad used catch phrases they pick up here and there without any particular understanding of the meaning. Whatever they did mean, to say the ad makes no sense ignores the fact that it makes absolute sense to women who are cooking on a woodstove, and there were many. Not just on farms, either. The great aunt I mentioned lived in the middle of a city.
This ad makes perfect sense if you're cooking on a wood cookstove, as my grandmother was in 1941 as were several of my great aunts. In fact, Grandma cooked on a wood cookstove until the 1950s when Grandpa retired and they sold the farm, my great aunts did until until they died. One used to cook humongous (and delicious) meals when we visited on a woodstove in a kitchen half the size of a small walk-in closet. It was a lot more work than turning a dial and lighting a gas burner or oven.
Did your grandma start calling her home the new world order? That's the point. That doesn't make sense.
MY point is the ad makes perfect sense for the time. I think ad copywriters have since the first ad used catch phrases they pick up here and there without any particular understanding of the meaning. Whatever they did mean, to say the ad makes no sense ignores the fact that it makes absolute sense to women who are cooking on a woodstove, and there were many. Not just on farms, either. The great aunt I mentioned lived in the middle of a city.
Your objectivity is great but ... it still sounds weird to say my kitchen inms a new world order.