The Bud Light boycott worked because a good percentage of buyers were regular blue collar men who were disgusted with the tranny endorsement. And Beer is bought relatively frequently and high volume.

I’d bet that the vast majority Maybelline’s customer base probably doesn’t care.

Even with trannies displacing women on the podiums, Nike and Adidas sales were not affected after embracing trannies. Adidas openly and directly applauds men in women’s sports.