Saw this today.

Target Stock Plummets Americans are upset about Target’s Pride Month displays, and the backlash has wiped out $9 billion in market value since May 17th. Target has boosted profits with LGBTQ-themed merchandise for a decade, but consumers have been especially bothered this year by the aggressive nature of the items: female bathing suits with “extra crotch coverage,” children’s swim skirts designed for “multiple gender expressions,” and children’s books about gender fluidity. Shares dropped by 12% as the S&P 500 held steady, and Target’s CEO has responded by shrinking the Pride displays and moving them to the back of the store.