Tell her she isn't alone. Thankfully, you can find some companies that aren't woke. Have a look at these:

https://www.carmenschober.com/post/six-makeup-brands-that-are-gloriously-non-woke

Also, she can try Etsy. Some are small businesses, while others make the stuff right in their own home. I've ended up changing my routine greatly. I make my own face wash (manuka honey mixed with an avocado oil mixture with essential oils), buy a zinc oxide + shea butter cream that can be used as foundation (seriously makes your skin glow without being greasy, and it protects from the sun), and even make my own lip gloss.

The best part is that none of what I use now is laden with chemicals and toxic garbage. The only thing I can't make myself is eyeliner--tried with charcoal and coconut oil and it was a damned mess. So I buy that from Etsy from a seller that makes everything by hand.

Once she realizes there are options out there--and that it's not necessary to have a zillion different products to use--she'll be happier. I'm definitely happy that my money no longer goes to these woke companies who want to push men in clown makeup as women.