Normies don't operate in reality. They need to be stirred to vote, let them be a little scared to have them wanting to vote against her. If they think it's in the bag with Trump, they may not vote because why we're gonna win. Which may even work in reverse that the democrat side thinks Kamala has it no problem. If either side feels it's on the line, they will feel like they have to fight to vote. If they feel it's hopeless, they may not vote. Probably a delicate balance somewhere.