Normally the media is sustained by ads taken out by various businesses, but as viewership (and ratings) drop off, businesses put their money where there are more eyes on their products. When advertising revenue falters, I'm quite certain that dark money goes to media outlets to keep them in business. That's why I call them "state-run media"...not too different from North Korea's TV industry. I have SO LITTLE use for these people, I just wish I could tell them how much hate every single one of them.