Joseph Goebbels was NOT talking about himself, Hitler, or the Germans. He was pointing out that the English (specifically, Churchill) were using the concept of the "Big Lie" as negative propaganda against the world.

The fact that the "Big Lie" is said to be what Goebbels was doing, when in fact he was warning the world about it, is itself the biggest lie of all.

That is an old English trick. Mr. Churchill does not need to perfect it, as it is one of the familiar tactics of British politics, known to the entire world.

We only need to refer to the World War and note that the same men are determining English news policy as did from 1914 to 1918, and everything becomes clear.

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

"Churchill's Lie Factory" by Joseph Goebbels (12 JAN 1941)

https://research.calvin.edu/german-propaganda-archive/goeb29.htm

Joseph Goebbels was NOT talking about himself, Hitler, or the Germans. He was pointing out that the English (specifically, Churchill) were using the concept of the "Big Lie" as negative propaganda against the world.

The fact that the "Big Lie" is said to be what Goebbels was doing, when in fact he was warning the world about it, is itself the biggest lie of all.

That is an old English trick. Mr. Churchill does not need to perfect it, as it is one of the familiar tactics of British politics, known to the entire world.

We only need to refer to the World War and note that the same men are determining English news policy as did from 1914 to 1918, and everything becomes clear.

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

"Churchill's Lie Factory"

https://research.calvin.edu/german-propaganda-archive/goeb29.htm