We just need to hit 25%

Study from the University of Pennsylvania:

https://www.sciencedaily.com/releases/2018/06/180607141009.htm

"A new study finds that when 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change."

Direct link to published study: https://science.sciencemag.org/content/360/6393/1116

Another link to study: https://ndg.asc.upenn.edu/wp-content/uploads/2018/06/Centola-et-al.-2018-Science.-Tipping-Point.pdf

We just need to hit 25%

Study from the University of Pennsylvania:

https://www.sciencedaily.com/releases/2018/06/180607141009.htm

"A new study finds that when 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change."

Direct link to published study: https://science.sciencemag.org/content/360/6393/1116