If they can hold the line, that will prove to be a very good business decision.

Edit: Now let me add, it looks like maybe their corporate board isn't completely jewed, but they still have a huge hurdle to cross because the money lender that finance their debt and control their stock will not like this decision. In many cases it isn't the even the corporate board that controls corporate actions, and forget about the stock and stake holders having any influence at all.

If they can hold the line, that will prove to be a very good business decision.