I'm no psychologist, but I've generally thought that teams and units of like minded people when organized and directing their energies into a singular task (especially when said task will involve adversity and when said adversity may be felt unevenly by some members of the group at different times) benefit from social expressions that reinforce camaraderie.

Slogans such as WWG1WGA can help those under stress and pressure to persevere toward supporting the success of the task even as the individual experiences personal difficulty. It can also help as a identifier of fellow team members when your group is dispersed and not aware of the actual identities of the members.

I think that generally speaking slogans are agnostic tools /devices which are often found suitable for use by both the goods guys and the bad guys -- each to their own purposes.

I'm no psychologist, but I've generally thought that teams and units of like minded people when organized and directing their energies into a singular task (especially when said task will involve adversity and when said adversity may be felt unevenly by some members of the group at different times) benefit from social expressions that reinforce camaraderie.

Slogans such as WWG1WGA can help those under stress and pressure to persevere toward supporting the success of the task even as the individual experiences personal difficulty. It can also help as a identifier of fellow team members when your group is dispersed and not aware of the actual identities of the members.

I think that generally speaking slogans are agnostic tools /devices which are often found suitable for user by both the goods guys and the bass guys -- each to their own purposes.