Well it's a free country - so to each their own and that kind of stuff.
But many people like gematria a lot - it's fun and intriguing, and 'how it works' is still unknown therefore a cool mystery. Numbers, sounds, mind, etc. - are they deeply connected in some way, and if so how?
Plus gematria seems to weave in and out of Q and Trump's phrases at times(?), so maybe it's even deliberately put in there as part of comms.
Because most of all, 'they' apparently use and believe in it (DS, cabal, etc.).
So in studying the 'magical' phrases they create and circulate, it can give a window into their sneaky/nefarious/hidden thoughts and intentions. Which can nicely boomerang back onto them.
Once people figured out their J6 false flag strategy, e.g. - no one took the bait. But it was kind of a delicious satisfaction to just sit back and observe their attempts. Those FBI meme guys in their jorts and sunglasses will live forever.
So maybe in a similar way, in covertly using gematria 'their need for symbolism' will also 'be their downfall'.
In ways unprecedented in history, lots of people can now 'see' their gematria chess moves, i.e. which outs both their hidden intent and oh so 'secret lore' (~meant only for elite eyes, of course).
Which is also a kind of fun sport. The hunters become the hunted.