FWIW Bud changed it right after 9/11 when everyone got Patriotic all of a sudden ( the USA car flags , radio stations playing the National Anthem at noon, Lee Greenwood on repeat, etc ) and Firemen / Police / Military were all being called 'American Heroes'. Bud said the commercials appeared tone deaf and swapped it out.

Article from St. Louis dispatch 2003 copy/pasted here about 3/4 way down on the history of the commercials:

http://budlight.whipnet.com/

FWIW Bud changed it right after 9/11 when everyone got Patriotic all of a sudden ( the USA car flags and Lee Greenwood etc ) and Firemen / Police / Military were all being called 'American Heroes'. Bud said the commercials appeared tone deaf and swapped it out.

Article from St. Louis dispatch 2003 copy/pasted here about 3/4 way down on the history of the commercials:

http://budlight.whipnet.com/