Here's the cleaned up link - https://cdn.nucleusfiles.com/e7/e746fae9-7a5f-462d-a0dd-dd9a11895451/statement-by-president-donald-j.-trump.pdf
Anything in the URL after the '?' mark is spam and for tracking. Delete all of that so you don't help spread it.
Indeed.
?utm_medium=email&utm_source=ncl_amplify&utm_campaign=20220613-statement_by_donald_j_trump_45th_president_of_the_united_states_of_america&utm_content=ncl-WeyXbMHzvA&_nlid=WeyXbMHzvA&_nhids=9B2YtE8qZ2
If we examine the above code, we can further split it up to determine what its purpose is.
You'll see utm variables repeatedly.
What is UTM?
UTM originally stood for the Urchin Traffic Monitor, which was part of a software called “Urchin WebAnalytics Software” released in 1998. Google eventually purchased its technology in 2005 and sold the software for almost seven years until it was discontinued in March 28, 2012.
Although it’s no longer selling, Google continues to use its URL conventions in its own analytics software to create campaigns, hence the “utm” in “utm_source” and many other variables. Simply put, the “utm” variables are tracking mechanisms that help companies gauge on how successful their campaigns are.
https://www.maketecheasier.com/what-is-utm-source/
Other commercially available and proprietary marketing software also utilizes UTM standards to this day.
tl;dr This is tracking the success of this particular email campaign.
?utm_medium=email
What original medium was used to send the link (i.e. referral, email, instant message, etc.)? In this case, it was email.
&utm_source=ncl_amplify
What site/source did the link originally come from? In this case, I believe "ncl_amplify" identifies marketing campaign management software used by both WinRed and Trump's team, which appears to be Campaign Nucleus, created by former Trump campaign manager Brad Parscale in 2016.
&utm_campaign=20220613-statement_by_donald_j_trump_45th_president_of_the_united_states_of_america
This identifies which email campaign contained the link. In this case it was an email sent out on June 13, 2022.
&utm_content=ncl-WeyXbMHzvA
This is used to identify the exact element on the ad or promotion that was clicked. This is often used for optimization purposes.
I'd have to see the email this link is from, but it's possible there could be more than one link to the PDF in question.
If that's the case, this would let the marketing team know if a particular graphic induces more people to click through to the statement.
If not, it's meaningless for the most part.
&_nlid=WeyXbMHzvA
Not sure what this variable stands for. I did a search on https://www.acronymfinder.com and the only results were "National Livestock Identification for Dairy" and "Non-Linear Inverse Dynamics."
I would assume it's proprietary to the marketing software used by Trump's team, and that it's an ID of some kind, maybe the ID of the person who the email was sent to.
&_nhids=9B2YtE8qZ2
Same thing with this variable. Assuming it's also proprietary to the marketing software. Not sure what it means.
In any case, this tracking information at most would identify which high energy patriots are spreading the word about this PDF.
Here's the cleaned up link - https://cdn.nucleusfiles.com/e7/e746fae9-7a5f-462d-a0dd-dd9a11895451/statement-by-president-donald-j.-trump.pdf
Anything in the URL after the '?' mark is spam and for tracking. Delete all of that so you don't help spread it.
Indeed.
?utm_medium=email&utm_source=ncl_amplify&utm_campaign=20220613-statement_by_donald_j_trump_45th_president_of_the_united_states_of_america&utm_content=ncl-WeyXbMHzvA&_nlid=WeyXbMHzvA&_nhids=9B2YtE8qZ2
If we examine the above code, we can further split it up to determine what its purpose is.
You'll see utm variables repeatedly.
What is UTM?
UTM originally stood for the Urchin Traffic Monitor, which was part of a software called “Urchin WebAnalytics Software” released in 1998. Google eventually purchased its technology in 2005 and sold the software for almost seven years until it was discontinued in March 28, 2012.
Although it’s no longer selling, Google continues to use its URL conventions in its own analytics software to create campaigns, hence the “utm” in “utm_source” and many other variables. Simply put, the “utm” variables are tracking mechanisms that help companies gauge on how successful their campaigns are.
https://www.maketecheasier.com/what-is-utm-source/
Other commercially available marketing software also utilizes UTM standards to this day.
tl;dr This is tracking the success of this particular email campaign.
?utm_medium=email
What original medium was used to send the link (i.e. referral, email, instant message, etc.)? In this case, it was email.
&utm_source=ncl_amplify
What site/source did the link originally come from? In this case, I believe "ncl_amplify" identifies marketing campaign management software used by both WinRed and Trump's team, which appears to be Campaign Nucleus, created by former Trump campaign manager Brad Parscale in 2016.
&utm_campaign=20220613-statement_by_donald_j_trump_45th_president_of_the_united_states_of_america
This identifies which email campaign contained the link. In this case it was an email sent out on June 13, 2022.
&utm_content=ncl-WeyXbMHzvA
This is used to identify the exact element on the ad or promotion that was clicked. This is often used for optimization purposes.
I'd have to see the email this link is from, but it's possible there could be more than one link to the PDF in question.
If that's the case, this would let the marketing team know if a particular graphic induces more people to click through to the statement.
If not, it's meaningless for the most part.
&_nlid=WeyXbMHzvA
Not sure what this variable stands for. I did a search on https://www.acronymfinder.com and the only results were "National Livestock Identification for Dairy" and "Non-Linear Inverse Dynamics."
I would assume it's proprietary to the marketing software used by Trump's team, and that it's an ID of some kind, maybe the ID of the person who the email was sent to.
&_nhids=9B2YtE8qZ2
Same thing with this variable. Assuming it's also proprietary to the marketing software. Not sure what it means.
In any case, this tracking information at most would identify which high energy patriots are spreading the word about this PDF.
Here's the cleaned up link - https://cdn.nucleusfiles.com/e7/e746fae9-7a5f-462d-a0dd-dd9a11895451/statement-by-president-donald-j.-trump.pdf
Anything in the URL after the '?' mark is spam and for tracking. Delete all of that so you don't help spread it.
Indeed.
?utm_medium=email&utm_source=ncl_amplify&utm_campaign=20220613-statement_by_donald_j_trump_45th_president_of_the_united_states_of_america&utm_content=ncl-WeyXbMHzvA&_nlid=WeyXbMHzvA&_nhids=9B2YtE8qZ2
If we examine the above code, we can further split it up to determine what its purpose is.
You'll see utm variables repeatedly.
What is UTM?
UTM originally stood for the Urchin Traffic Monitor, which was part of a software called “Urchin WebAnalytics Software” released in 1998. Google eventually purchased its technology in 2005 and sold the software for almost seven years until it was discontinued in March 28, 2012.
Although it’s no longer selling, Google continues to use its URL conventions in its own analytics software to create campaigns, hence the “utm” in “utm_source” and many other variables. Simply put, the “utm” variables are tracking mechanisms that help companies gauge on how successful their campaigns are.
https://www.maketecheasier.com/what-is-utm-source/
Other commercially available marketing software also utilizes UTM standards to this day.
tl;dr This is tracking the success of this particular email campaign.
?utm_medium=email
What original medium was used to send the link (i.e. referral, email, instant message, etc.)? In this case, it was email.
&utm_source=ncl_amplify
What site/source did the link originally come from? In this case, I believe "ncl_amplify" identifies marketing campaign management software used by both WinRed and Trump's team.
&utm_campaign=20220613-statement_by_donald_j_trump_45th_president_of_the_united_states_of_america
This identifies which email campaign contained the link. In this case it was an email sent out on June 13, 2022.
&utm_content=ncl-WeyXbMHzvA
This is used to identify the exact element on the ad or promotion that was clicked. This is often used for optimization purposes.
I'd have to see the email this link is from, but it's possible there could be more than one link to the PDF in question.
If that's the case, this would let the marketing team know if a particular graphic induces more people to click through to the statement.
If not, it's meaningless for the most part.
&_nlid=WeyXbMHzvA
Not sure what this variable stands for. I did a search on https://www.acronymfinder.com and the only results were "National Livestock Identification for Dairy" and "Non-Linear Inverse Dynamics."
I would assume it's proprietary to the marketing software used by Trump's team, and that it's an ID of some kind, maybe the ID of the person who the email was sent to.
&_nhids=9B2YtE8qZ2
Same thing with this variable. Assuming it's also proprietary to the marketing software. Not sure what it means.
In any case, this tracking information at most would identify which high energy patriots are spreading the word about this PDF.