It's usually not actually bots, since bots are very easy to detect and ban, but "real" users out of click farms.
Bots are not that sophisticated, and are just designed to find popular threads within some target topics and sentiment ratings. A 60/40 split is actually rather believable for the twitter user-base, and with the addition of farm accounts, I would expect the poll to get to 50/50 or even 40/60 in favor of "No".
The post isn't designed to "flush out the bots" but rather to attract users, regardless of sentement. It's extremely effective marketing.
[EDIT]: I stand corrected
It's usually not actually bots, since bots are very easy to detect and ban, but "real" users out of click farms.
Bots are not that sophisticated, and are just designed to find popular threads within some target topics and sentiment ratings (often using an API like Brandwatch). A 60/40 split is actually rather believable for the twitter user-base, and with the addition of farm accounts, I would expect the poll to get to 50/50 or even 40/60 in favor of "No".
The post isn't designed to "flush out the bots" but rather to attract users, regardless of sentement. It's extremely effective marketing.
[EDIT]: I stand corrected
It's usually not actually bots, since bots are very easy to detect and ban, but "real" users out of click farms.
Bots are not that sophisticated, and are just designed to find popular threads within some target topics and sentiment ratings (often using an API like Brandwatch). A 60/40 split is actually rather believable for the twitter user-base, and with the addition of farm accounts, I would expect the poll to get to 50/50 or even 40/60 in favor of "No".
The post isn't designed to "flush out the bots" but rather to attract users, regardless of sentement. It's extremely effective marketing.