This article's from 2020-
Millennials continue to fuel hard seltzer sales, with no ceiling in sight
Once the weather got hot, hard seltzer sales got hotter among millennials. In fact, White Claw, Truly and Bon & Viv outsold the top six beer brands combined during the past 30 days, per YouGov data.
https://today.yougov.com/topics/consumer/articles-reports/2020/08/31/seltzers
Anheuser-Busch could have focused on a White Claw competitor, and used Dylan Mulvaney to market their hard seltzer. This wouldn't have caused nearly as much controversy and would have been easier to market their way out of.
Bud Light will always be referred to as tranny fluid by its core demographic and will never recover. Frat boys and sports fans are not going to set themselves up to be mocked so easily.
This article's from 2020-
Millennials continue to fuel hard seltzer sales, with no ceiling in sight
Once the weather got hot, hard seltzer sales got hotter among millennials. In fact, White Claw, Truly and Bon & Viv outsold the top six beer brands combined during the past 30 days, per YouGov data.
https://today.yougov.com/topics/consumer/articles-reports/2020/08/31/seltzers
Anheuser-Busch could have focused on a White Claw competitor, and used Dylan Mulvaney to market their hard seltzer. This wouldn't have caused nearly as much controversy and would have been easier to market their way out of.
Bud Light will always be referred to as tranny fluid to its core demographic and will never recover. Frat boys and sports fans are not going to set themselves up to be mocked so easily.
This article's from 2020-
Millennials continue to fuel hard seltzer sales, with no ceiling in sight
Once the weather got hot, hard seltzer sales got hotter among millennials. In fact, White Claw, Truly and Bon & Viv outsold the top six beer brands combined during the past 30 days, per YouGov data.
https://today.yougov.com/topics/consumer/articles-reports/2020/08/31/seltzers
Anheuser-Busch could have focused on a White Claw competitor, and used Dylan Mulvaney to market their hard seltzer. This wouldn't have caused nearly as much controversy and would have been easier to market their way out of.