They changed the Zeitgeist with the Dylan fiasco. It is a one way trip.
They are gonna have to rebrand it, even then, the market is different now than it was when they used decades of slick advertising to convince a nation Bud Light wasn't shitty beer.
Edit...
I just realized something... Something else is a one way trip too. Poetic, really. Bud Light won't be de-transitioning from this any more than Elliot Page is gonna grow new tits.
They changed the Zeitgeist with the Dylan fiasco. It is a one way trip.
They are gonna have to rebrand it, even then, the market is different now than it was when they used decades of slick advertising to convince a nation Bud Light wasn't shitty beer.