I believe it's a weaponized Streisand effect. By acting like it's nothing and shouldn't be looked at, he's actually egging more people into looking at it. Using the Streisand effect to get people looking where they wouldn't be looking otherwise

I believe it's a weaponized Streisand effect. By acting like it's nothing and shouldn't be looked at, he's actually egging more people into looking at it. Using the Streisand effect to get people looking where they wouldn't be polony l looking otherwise