High jacking the top comment to share this interesting find from that search. Seems the hotel was sold earlier this year. It may be nothing, or it could be a rebranding because of anon pointing out the Schiff that goes on there.

https://deadline.com/2022/03/the-standard-hotel-sold-sunset-strip-location-new-name-planned-1234678117/

edit: Archive Link- https://archive.ph/UwMSe

High jacking the top comment to share this interesting find from that search. Seems the hotel was sold earlier this year. It may be nothing, or it could be a rebranding because of anon pointing out the Schiff that goes on there.

https://deadline.com/2022/03/the-standard-hotel-sold-sunset-strip-location-new-name-planned-1234678117/