The media/culture hated Bush and attacked him relentlessly. The major difference between the hate Bush got and Trump, is that Trump attacks and fights back. Bush just took it all laying down, which looking back on it was probably by design since they were all on the same side. Once Trump started fighting back in his announcement speech, while attacking NoName and illegal immigration, the media immediately became nonsensical and hysterical. From there it quickly morphed into visceral hatred and outright lies.

The media/culture hated Bush and attacked him relentlessly. The major difference between the hate Bush got and Trump, is that Trump fights back. Bush just took it all laying down, which looking back on it was probably by design since they were all on the same side. Once Trump started fighting back, to me that's when it became nonsensical and hysterical.