I believe Trump is using both Infowars and TheDonald to spread misinformation to confuse the enemy. I believe the logic is, if Trump's own fan website and "Mr. Conspiracy" Alex Jones believes Q is a hoax, then there's no way it could be real.
TheDonald is currently censoring posts on certain topics by shadowbanning them from the New page moments after posting to control the narrative since most people in media will have eyes on that site.
Interesting war tactics...
My understanding is AJ more or less just appeared on the "fringe" radio scene in the mid-90's.
I never really followed him, but a large part of the "conspiracy community" considers AJ controlledop/limited hangout.