In a nutshell - The purpose was to awaken enough interest in people who would use their research abilities to decipher the possible meanings and gather interest in the plan and learn the comms.

These anons would then share their knowledge with others to explain (to some degree) how to handle the insanity around us - projection - fake news - those that scream the loudest - etc. Q provided just enough info to keep us curious and just enough proofs to prove it was real. I cant imagine how many times I would have denounced DJT if fake news was my only source of info.