This all started back in August when the owner of 'Chewy's' spent $14 million buying a 10% share in gamestop making him a majority shareholder and came out saying that he believes that gamestop still has potential and should invest in more digital things and try to compete with amazon. Well it appears to me that amazon did not like this.
This created excitement in the market and gamestop stock started to rise, rather significantly. Soon after some high profile stock brokers started coming out and telling the masses that gamestop was doomed and there is no way they survive. That they are a brick and mortor store who his doomed to be swallowed up by the new digital revolution as they rambled off their sales number for the past few years.
Now talking shit about your competition is all good, but these guy's went one step further..... they all got together and shorted the fuck out of gamestop's stock and legitimately attempted to literally destroy them as a company. They took out shorts on more shares than were even available, they went all out to destroy gamestop.
Buying a short is borrowing a stock and selling it at its current value and if at the end of the contract that stock is worth less then you profit the difference. But if that stock is worth more at the end of the contract then you have to pay the entirety in full. These idiots borrowed more shares than were even available at $20 a share, and then someone on reddit was like "hey guy's, lets all buy this stock and fuck these guys over!". And that is exactly what happened, people started buying the stock and it rose the price. As the price went up, more people wanted in on fucking these guys over trying to take out gamestop.
Eventually this became so popular that the hedge funds and elite stock brokers were at a loss for millions and climbing. And that my friends is when Elon Musk tweeted about what was happening. Things went wild. And led to where we are here. It should be noted that Elon has an interest in this as one of the hedge funds currently losing billions previously openly bragged about shorting tesla stock, so this feels good.
I find this entire thing fascinating and actually think this is going to lead to the resurgence of gamestop as thriving gaming industry. I think this is building a bond with the people and gamestop and that gamers going forward are going to choose to purchase their games over amazon. And I'm speculative that amazon is behind trying to massively short them into existence. But we'll see what happens, all I know is I hope to see gamestop stock reach the fucking moon tomorrow.
Awesome!