Sprinklr is an American software company based in New York City that develops a SaaS customer experience management platform. The company's software, also called Sprinklr, utilizes artificial intelligence, and combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring. Sprinklr was founded in 2009 by technology executive Ragy Thomas, and by September 2020 was valued at $2.7 billion, giving it Unicorn status. Wikipedia