He is already seeing a spike in sales because of his public stance. So much so that his pillows are backlogged over two weeks and counting. In no way do I even remotely entertain the idea he is doing this for business. But I also believe if it helps, then good for him. Honestly it could have went the other way, the MSM sure is trying to push him into cancel culture target. But just like Goya, the left has no real power anymore, and they are finding out they are just the vocal minority and starting to lose numbers and their volume (to the Patriot uprising) real fucking quick.