That's not a given. The dude who currently owns the George trademark and rights has never done anything with it. He might not be aware of the way it's being used since this isn't exactly done on a large scale the general public would be familiar with, or might not care (he's a billionaire from SA). I posted more details about ownership in a comment, but the guy who does own it isn't what I would call a friend of ours. Big Xidon shill / proimpeachment posts yadda yadda yadda.