You are correct. Remember all of the phrases and words that have been used over the past decades in order to set and control the narrative.

Ground Zero

Weapons of Mass Destruction

Conspiracy Theorist

The Insurrection

White Supremacy

Male Privilege

Equal Rights

Racism

This is a tool of rhetoric. Coming up with a word or phrase that sticks and causes people to connect with it emotionally regardless of whether or not the phrase actually describes anything.

I also suspect their is an element of simply following orders. Someone high up in media might incorrectly say "Qanon" instead of "Q" because they are incompetent and everyone below they just repeats the phrase. No one questions it, they just parrot it.