Thank you! This makes so much sense!!

I looked into Wayfair a few weeks ago and found it odd that on their Wikipedia page, they mention that Wayfair (and the company's original name CSN) supposedly has no real meaning THREE times. They really made a point of it, and since it was on Wikipedia, I assumed the opposite was true.

"Originally known as CSN Stores (the name is derived from a mix of Niraj Shah and Steve Conine's initials)" - but why would you use last name, first name, first name to get CSN instead of first name, last name, last name to get NSC? Does CSN mean Child Sex/Slave Network?

"Shah and Conine rebranded CSN Stores as Wayfair. Wayfair, as a company name, has no real meaning; it was chosen by a brand firm."

"Choosing a name

The company name of Wayfair was chosen by a marketing agency that combined two words that tested well with focus groups, with no particular inspiration behind it." - A whole subsection is dedicated to this short overexplanation.

Waif-fare to Wayfair, ugh.