You make a great point and I think it goes further.

The hardest part is teaching people to think for themselves. Even many people who can see the schemes have a hard time taking the next step. I'm not saying it's our responsibility to show them, but if those who know the way do not offer guidance, others cannot follow.

Plato's cave -- you can't just rip someone out and throw them into the cold, they'll run back thinking you're the devil. You have to get them to really believe they want it first.