Big Tech owns the free market in their sector, much like the 10 biggest food companies owns the free market in their sector, and others in theirs (and that chart is outdated btw).
You thought you were boycotting Coca-Cola, you most likely were just dropping one of their products in favor of another.
And any brands or new business that become big or succesful enough will always sell out to the bigger players.
Most of what you are saying is bullshit and overly broad generalizations.
There are cycles of consolidation, followed by differentiation. Consolidation (through mergers and acquisitions) tends to happen in mature markets.
Differentiation occurs due to innovation and the creative destruction of stagnant markets by better alternatives.
There is not much innovation in the food market, but differentiation can occur from local sourcing instead of buying from large chain stores.
Tech on the other hand is absolutely ripe for another wave of innovation. That wave is on its way, but it requires some time to take effect. I personally am part of that impending wave.
Big Tech owns the free market in their sector, much like the 10 biggest food companies owns the free market in their sector, and others in theirs (and that chart is outdated btw).
You thought you were boycotting Coca-Cola, you most likely were just dropping one of their products in favor of another.
And any brands or new business that become big or succesful enough will always sell out to the bigger players.
Most of what you are saying is bullshit and overly broad generalizations.
There are cycles of consolidation, followed by differentiation. Consolidation (through mergers and acquisitions) tends to happen in mature markets.
Differentiation occurs due to innovation and the creative destruction of stagnant markets by better alternatives.
There is not much innovation in the food market, but differentiation can occur from local sourcing instead of buying from large chain stores.
Tech on the other hand is absolutely ripe for another wave of innovation. That wave is on its way, but it requires some time to take effect. I personally am part of that impending wave.