TL;DR I work at a large company with an employee cafeteria and thanks to maybe a handful of employees giving up coke products they're having a hard time selling Coke and Diet Coke and will be lowering their weekly orders of both going forward. ? Feels good man.
So, prior to a month ago I was a Diet Coke fiend. I would drink 2 or 3 on a normal day, 4 or 5 on a weekend or a holiday. I used to half-joke about being addicted because in all honesty I was.
I finally got so pissed off by Coca Cola's racism a month ago I forced myself to give it up. I no longer purchased a Diet Coke (or 2) with my lunch at work, I drank this thing called "water."
Today, all they have in the caf is Diet Coke and Coke ? they're sold out of everything else and they need to get rid of it. By my guess they've sold 30-35 fewer Diet Cokes in the past month just because of me alone. Add maybe 5 other people out of a company of several hundred, and you've got a problem on your hands- hundreds of extra cans you can't sell. They will be lowering their order from now on to prevent overstocking.
This is the first boycott I've ever participated in where I saw a concrete result I can trace back to myself, regardless of how tiny. This can be you too!
I didn't, I'm guessing based on the bins of cokes they had sitting out. This was not a coordinated effort. One of their managers told me they were only selling Coke and Diet Coke today because sales were down and they need to get rid of it, so I extrapolated from there. I know how many of those Diet Cokes had my name on them at least.