My 2 cents: I barely know the rules of chess and most people don't know enough to have all the interesting insights about the game being played. Therefore, chess game dependent messages are not the main point here. The "Taiwanese pineapple for freedom" does stick out like a total non-sequitur, though, just as the backward position of the board sticks out for chess fags. In real chess white has a first move advantage, and in the cultural world white indicates the good guys, so the second thumb sticking out is, why is our good guy behind the black pieces? Because the board is backwards? Takes chess lore to see that. More obvious are the painted crowns. I've never seen that. A little nail polish could do it quickly, but only the kings and queens are affected. This is another message to me, the hats are not on the side we think they are. All the chess technicalities probably have meanings too, but for most they have to wait for interpretation. The meaning I get is, we are at war, nothing is as it seems.