When I look up my name, there are dozens and dozens of various headlines... job announcements, records, etc. I’m nobody. When I look up Kim Potter (and I also looked up Ashely Babbitt), there is absolutely nothing BUT articles surrounding their (FF?) very public event. What do you see when you look up your name? I mean, everyone would have something, right? Marriage announcement, find records- something. But these two (I’m going to look up more), their entire existence seems to revolve around the EVENT that just occurred and I scrolled through many pages of results
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Some dude with my name owns a cigar company so all I see is cigar stuff.
But yeah, I feel like information that’s the most relevant to the most people is going to make it to the top of search results.