Kimmel's mission was to paint Mike Lindell as crazy and crack-addled for claiming there could be election fraud. While pretending to be friendly, Kimmel insulted Lindell on-stop. Lindell laughed off Kimmel's insults as though they were good-hearted jabs and stayed on point. He had strong evidence of fraud. If it were his business that was being accused of selling bad pillows, he'd be the first one calling for an investigation to prove that wasn't the case. Why isn't Dominion doing the same? The YouTube comments under the video are very pro-Mike Lindell, so his technique seems to have worked.