My red pill was super personal... When one of my cats developed diabetes, and the other died early, with a belly full of cancer, I went digging, and discovered that everything society sells to us as the 'right way' to care for our fur babies is wrong, and even at times malicious ($40 per bag of vet endorsed diabetic cat food is a worse version of what made the problem in the first place... Cats are carnivores, kibble isn't food), all for profit motives, as far as I can tell... $1000 later, and without my beloved kitteh, I realized if this small part of society was so majorly fucked, everything else likely is to... This was in about 2008, I went from there down the Zestiest/Peter Joseph rabbit hole.