Lego unveils first LGBTQ playset ahead of Pride Month ?
(thehill.com)
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Think about this for a second. Lego has amazing toys. No doubt or debate there. Kids love Legos, and they should. Lego has been a creative mastermind for 40 years, creating intricate sets that are fun to play with. Now look at this set. It's boring as fuck. Literally just colored pieces in a row. Nothing to play with. No little trap doors or anything fun. This set is just a weak ass money grab and Lego knows it. They aren't woke. They're capitalists capitalizing on current sentiment and emotion of their customers. Actually brilliant that Lego could release such a shit set and have people tripping over themselves to buy it.
Nailed it.
It actually discourages play by virtue (signal) of the intended message.