Indeed, I've always wondered why the colloquial meaning of 'brainwashing' is seemingly backwards...to wash something is to make it clean, to remove what should not be there. (for the real thing) Brain-jacking or brain-outsourcing would cover involuntary and voluntary conditions from my view....pedantic take, I know, but much (all?) of the world's strife is a result of poor communication; listening mostly, but spoken language grey areas don't help.