I had an experience 5 years ago with my wife that shows how this happens. We were traversing an airport in Mexico and I was studiously watching the directional signs telling us where to go. I pulled my wife away from the masses to take the route the signs were directing and she said "But everyone is going that way. Shouldn't we follow them?" I asked her if they were going to the same place as us. I saw the light bulb go on in her eyes and view that moment as the beginning of her red pill embrace going forward.